Summer cool products is a new growth point of textile industry
at present, almost all of the home textile brand all think winter is the textile industry sales season, can bring huge benefits for them, the focus in the autumn winter market research marketing. In fact, by the textile enterprises ignore the cool summer field also has potential development.
Champoux consulting light industry analyst pointed out: summer cool products mainly refers to the bamboo, rattan, rush, leather, linen, silk and so on as the mat, raw material manufacturing cold blanket, air conditioning quilt, cushion, cushion, bed nets and accessories such as summer home supplies. At present, scattered, disorderly, category range, relatively thin profits become the basic characteristics of summer cool products. Domestic cool summer field not only the lack of professional research institutions, but also the lack of appropriate professional organization from the top design level, a ring summer cool products belong to the missing.
Summer cool products consumer groups generally concentrated in low and middle income consumer groups. The current low-income consumer groups are also now and our future as a huge consumer groups. With the rapid development of our economy, the income level of low-income consumer groups will be greatly improved, especially the “ eighteen ” later, along with the national security system of continuous improvement, summer cool products value-added space will increase gradually, huge development potential.
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